Also Revel’s Facebook web page bears their brand new slogan: Gamblers Wanted
It’s the first good news since Atlantic City’s newest casino opened: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements every where within Revel Casino-Hotel.
New Campaign Working
Featuring its seemingly apparent ‘Gamblers Wanted’ campaign including a massive sign plastered directly on the front side associated with casino Revel has apparently managed to make it clear that their former no-smoking, chi-chi attitude is away because of the Atlantic Ocean tides, and a more approachable ‘come on in and spend your money’ tactic is working for them.
Revel’s revenues for July were $23.4 million, from the combined take from both slots and table games, which represents a dramatic 33 percent jump from a year ago.
‘I think the July results clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos are going to be wanting more gamblers; the numbers for all of the beleaguered gambling town’s casinos continued to freefall, with a nearly 4 percent drop in comparison to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The sole other gambling enterprises that showed gains besides Revel had been Borgata, up 19 percent, and Resorts Casino Hotel, having a 6 % jump in comparison to la Read More